In Support of – Jedidiah Clothing (with video)

An article by Frank    4 Comments

The Humanitarian Chronicle supports socially reponsible businesses whose very reason for existence consists of more than a drive to generate a profit. we support businesses that have written into their DNA a drive to positively impact the world.

We identify Jedidiah, a California based clothing company, as one of those businesses. Jedidiah exists to serve the world around them and was born in 2001 as an entity shunning the pitfalls and extremes of the consumer driven world around us. Essentially, clothing was identified as a means to generate a healthy community. That community is being formed amongst those who work for the brand, those who identify with the brand and those organisations that benefit from the brand.

Jedidiah has done a magnificent job of forming partnerships with humanitarian organisations that directly benefit from its sales. They have dedicated to giving 1% of their revenue to humanitarian organisations, but also have the Hope Collection – a line of clothing where 40% of the revenue goes to the organisations that have inspired the designs.

As you would expect, Jedidiah sum themselves up well:

Mission Statement

Establish Jedidiah as a premiere message driven brand in the fashion industry so that we can create a revenue stream to assist those less fortunate than us through increased awareness, financial contributions and service projects.

The following six principles will help guide us to measure the purpose and effectiveness of our decisions.

• Create a heartfelt work environment where everyone is treated with respect, dignity and compassion.
• Use the highest standards of excellence in designing, sourcing, producing, branding, selling and shipping our products.
• Embrace our clothing as a platform to convey our message of Hope, Grace, Encouragement, Forgiveness and Love.
• Develop and maintain passionate customers through thought provoking product and superior customer service.
• Contribute to the world around us through financial, emotional, relational and prayerful support.
• Understand that being profitable is essential to our future and fulfilling the desires of our hearts.

Jedidiah is a good example of what can be accomplished when it’s about more than simply making a profit for shareholders – the world can be made a better place. May the old model of pure profit driven businesses quickly give way to such socially conscious businesses that realize they leave an imprint with what they do and choose to make that imprint a positive one.

Jedidiah, you get the Humanitarian Chronicle thumbs up…. and we love your website!